Luxury Strategist & Analyst. Brand strategy and market intelligence for luxury houses, in writing, from Milan.
Rafael Carlesso reads luxury results for what they mean, not just what they measure. His work starts with desire and lets the numbers follow: philosophy, image and the making of beauty first, the financial data after, as evidence rather than subject. He has been quoted twice by Reuters on LVMH, in May and July 2026. Before the practice he carried brand, pricing and the full P&L of a premium real estate company for eleven years, and worked on brand governance for the Olympic venues of Rio 2016.
The index is calibrated against Branded Brands, the atlas of luxury brands: 180 houses and 192 territories across fashion, jewelry, beauty and watches, each scored by one eye on fourteen axes of style. The atlas shows where every house stands, and where none stands yet. The index shows how the machines desire them. One eye, two readings.
Press, corrections and questions about the reading: rafael@rafaelcarlesso.com. A house that believes its reading is wrong on a matter of fact is welcome to write. The reading itself is editorial and is not negotiated.